Modernising Sports Event Booking Platform with Scalable Cloud Infrastructure
Migrated a decade-old on-prem system to a modern cloud-based platform - eliminating outages and unlocking performance insights

90+
employees
Company Size
2+
years, ongoing
Project Duration
Client Name
NDA
Industry
Sports & Analytics
Location
Europe, UK
2+
Years of Collaboration
Team extension model with seamless integration
5+
Sub-Projects Delivered Across Frontend & Backend
Immediate production impact after each release
Challenges
A European sports tech company offering an end-to-end solution for organising and booking sporting events was struggling with an aging platform. Their system, originally built on a monolithic architecture, had become increasingly slow and hard to maintain - especially as their user base expanded.
Performance issues were most evident in the booking engine and event management modules
Performance issues were most evident in the booking engine and event management modulesUsers experienced delays, while administrators faced long load times and unstable deployments
Users experienced delays, while administrators faced long load times and unstable deployments
Security audit further revealed configuration gaps and inconsistent infrastructure management.
Objectives
- Improve system performance and responsivenessImprove system performance and responsiveness
- Eliminate manual deployment bottlenecksEliminate manual deployment bottlenecks
- Address post-audit security issuesAddress post-audit security issues
- Introduce scalable infrastructure and better developer workflowsIntroduce scalable infrastructure and better developer workflows
The company engaged CodePhusion to extend their in-house team and accelerate the platform's modernisation.
Our Approach
We supported their engineering team with architecture expertise, AWS integration, and development capacity to rebuild the core system on a modern serverless stack.
Serverless Backend with AWS Lambda & API Gateway
We migrated core services to AWS Lambda behind API Gateway, transforming the backend into a modular and elastic system that scales automatically based on demand - eliminating performance bottlenecks and over-provisioning.
Serverless Backend with AWS Lambda & API Gateway We migrated core services to <span>AWS Lambda</span> behind <span>API Gateway</span>, transforming the backend into a modular and elastic system that scales automatically based on demand - eliminating performance bottlenecks and over-provisioning.Authentication with AWS Cognito
For user identity management across admin, organizer, and participant roles, we implemented AWS Cognito. This streamlined sign-up/login workflows, allowed easy role mapping, and ensured secure token-based access.
Authentication with AWS Cognito For user identity management across admin, organizer, and participant roles, we implemented <span>AWS Cognito</span>. This streamlined sign-up/login workflows, allowed easy role mapping, and ensured secure token-based access.Frontend Deployment with AWS Amplify
We modernized the frontend deployment by leveraging AWS Amplify, enabling:
- Instant previews from feature branches
- One-click rollbacks
- Global distribution with integrated CDN support
Frontend Deployment with AWS Amplify We modernized the frontend deployment by leveraging <span>AWS Amplify</span>, enabling:- Instant previews from feature branches
- One-click rollbacks
- Global distribution with integrated CDN support
CI/CD with AWS CodeBuild & CodePipeline
We built an end-to-end deployment pipeline using:
- CodeBuild to handle build/test steps
- CodePipeline to manage automated staging and production deployments
This resulted in faster releases, fewer bugs, and better confidence in production pushes.
CI/CD with AWS CodeBuild & CodePipeline We built an end-to-end deployment pipeline using:- CodeBuild to handle build/test steps
- CodePipeline to manage automated staging and production deployments
Infrastructure as Code with Terraform
All resources - from API Gateway and Lambdas to IAM roles and Amplify apps - were provisioned using Terraform, making environments easy to replicate, version, and audit.
Infrastructure as Code with Terraform All resources - from API Gateway and Lambdas to IAM roles and Amplify apps - were provisioned using Terraform, making environments easy to replicate, version, and audit.Performance Optimization
We performed deep analysis of system behavior and implemented:
- Database parameter tuning to improve response time under high load
- Cold-start optimization in Lambda functions
- Improved timeout and retry strategies across services
Performance Optimization We performed deep analysis of system behavior and implemented:- Database parameter tuning to improve response time under high load
- Cold-start optimization in Lambda functions
- Improved timeout and retry strategies across services
Security Hardening
Following the audit, we:
- Hardened IAM permissions with least-privilege policies
- Enforced encryption in transit and at rest
- Introduced isolated staging and production environments with stricter controls
Security Hardening Following the audit, we:- Hardened IAM permissions with least-privilege policies
- Enforced encryption in transit and at rest
- Introduced isolated staging and production environments with stricter controls
Results
With CodePhusionʼs support, the client shipped a new version of their event booking system that is secure, responsive, and easier to maintain:
System performance significantly improved under real-world usage
System performance significantly improved under real-world usage
95% reduction in deployment time with CI/CD
95% reduction in deployment time with CI/CD
No critical vulnerabilities in follow-up security testing
No critical vulnerabilities in follow-up security testing
Scalable infrastructure with room for future growth
Scalable infrastructure with room for future growth
Faster iteration cycles, allowing the in-house team to focus on new features
Faster iteration cycles, allowing the in-house team to focus on new features
Outcome
Our deep AWS expertise and collaborative development approach helped this client move from tech debt to tech leadership.
Innovating with Industry at Heart
Discover the impact of industry-specific custom software development services
Data. Performance. Insights.
From clubs to federations – we craft high-performance platforms that blend cutting-edge tech and analytics with intuitive user experiences specifically designed for the sports and entertainment industry.
Built to streamline operations. Designed for measurable impact.
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