Main challenge

A complex scientific platform had to make sense to multiple audiences at once.

  • 01 — Complex technology, one story

    ChargeViewer™, AI-driven analysis, applications, and platform components needed one coherent narrative.

  • 02 — Different audiences, different needs

    Researchers, investors, partners, and commercial teams needed different proof and clear paths through the site.

  • 03 — Scientific credibility without overload

    Technical depth, collaborations, and evidence had to remain visible without overwhelming non-specialist visitors.

  • 04 — A platform built to evolve

    Technology, applications, science, and partnership content needed a flexible structure that could grow over time.

In Physico website Problem section: a chart of sparse endpoint measurements beside one of continuous measurement, with four cards on hidden physical signals beneath.
Project approach

From scientific complexity to a clear digital narrative.

We worked from the science outward — mapping the technology, applications, evidence, and audience needs before shaping the website structure. This gave each audience a clear path into the platform while keeping the scientific story connected across the experience.

In Physico homepage with the heading Making Hidden Physical Biology Measurable, a chart comparing conventional endpoints with a continuous signal, and a row of university logos.
How we solved it

A modular website that connects technology, applications, and scientific proof into one coherent platform story.

We designed the experience around the way different audiences explore In Physico — from understanding the core technology to discovering applications, scientific evidence, and collaboration opportunities.

  • Clear Information Architecture

    Technology, applications, science, and partnerships connected into one coherent experience.

  • Visualizing Complex Science

    Scientific concepts made tangible through diagrams, imagery, and interactive storytelling.

  • Scalable Content System

    Reusable structures designed to evolve with new science, applications, and collaborations.

ChargeViewer™ page on the In Physico website, showing five steps on a dark panel: Sample, Sensing, AI Analysis, Physical Signature and Prediction.
Bayesian sequential learning chart from the In Physico website, where the uncertainty band narrows as new measurements update the model.
Visualizing how biological measurements continuously refine scientific understanding.
Platform story

Turning a complex scientific platform into a connected digital ecosystem.

A New Charge Map of Living Biology section, showing an electrostatic charge map of a living cell surface in green and purple.

  • ChargeViewer™ Technology

    Making nanoscale measurements clear and understandable.

  • Applications

    Translating the platform across biology and medicine.

  • Technology & Discovery Engine

    Connecting measurement, biophysics, and AI into one system.

  • Science & Collaborations

    Grounding the story in research and collaborations.

Applications

Connecting one technology to multiple areas of biology and medicine.

  • Neuroinflammation
  • Cancer
  • Nanomedicine
  • Organ-on-Chip
  • Drug Discovery
  • Precision Therapeutics

6 Application Areas

One platform positioned across distinct research and therapeutic contexts.

Applications Across Biology and Medicine section, with six application areas as a tab list beside a neuroinflammation panel.
Digital Disease Models section with three cards: Multiscale Biology, Disease Trajectories and Therapeutic Response.
Scientific credibility

Building trust around an emerging scientific platform.

10+ Institutional Collaborators
Research relationships across leading academic and medical institutions.
20+ Scientific Publications
Peer-reviewed research supporting the science.
Collaborating Institutions section of the In Physico website, a grid of ten university and medical center logos.
Built for Scientific Confidence section with three evidence cards: High-resolution measurements, Longitudinal analysis and Reproducibility.
Outcome

From complex science to a digital platform built for understanding and trust.

In Physico's technology, applications, research, and collaborations now come together in one coherent digital experience.

The platform preserves scientific depth while making the story easier to understand, explore, and trust.

Core Platform Components section on a dark panel, with four cards: ChargeViewer™, Dynamic Phenotyping™, AI Science Engine™ and Digital Disease Models™.